Projects
Things I built because the problem kept showing up.
I tend to build things after spending enough time close to a problem that ignoring it becomes more annoying than doing something about it. These are the three projects I currently spend most of my time around. They are separate projects with separate jobs. This site is simply where I explain my relationship to them.
01 / Project
Arhhal – Private Morocco Road Journeys
What it is
Arhhal is my private Morocco road-journey business. It designs and operates private journeys around Morocco, with the road itself treated as part of the experience rather than dead time between attractions.
The problem
Working in Moroccan tourism made me increasingly uncomfortable with the idea that ‘private’ simply meant taking a standard itinerary and putting it in a private vehicle. Morocco does not work particularly well that way. Distances matter. Seasons matter. Road conditions matter. The people travelling matter. Sometimes the sensible decision is to stop. Sometimes it is to keep driving. Sometimes the place everybody says you must visit is not worth ruining the rest of the day for. Good private travel needs room for judgment.
What I built
Arhhal was built around that idea. Routes still need structure, obviously. But the structure should serve the journey, not trap it. The aim is a private road journey that is realistic about Morocco, flexible when it needs to be and grounded in what is actually happening on the road.
My relationship
Arhhal grew directly from my own tourism work, route experience and ideas about how I wanted private travel to operate. Of all my projects, it is the one I feel most personally connected to.
Visit Arhhal ↗02 / Project
Quick Morocco
What it is
Quick Morocco focuses on shared Morocco tours and day trips.
The problem
Shared tourism is a different product from private travel, but it is often described badly. Routes can be difficult to compare. Prices can be unclear. Travellers sometimes have to send messages simply to discover information that should have been obvious from the beginning. None of that makes the actual trip better.
What I built
Quick Morocco is designed around a simpler idea: show the route, explain what is included, make the price understandable, and give people a clear way to book a seat.
My relationship
Quick Morocco grew from my later experience working around shared and group-tour operations. It is not a smaller or cheaper Arhhal. It solves a different problem for a different kind of trip.
Visit Quick Morocco ↗03 / Project
Kilawari
What it is
Kilawari is a platform for Moroccan tourism professionals to find people, work and professional connections.
The problem
For a while, I kept receiving variations of the same messages. ‘Do you know a driver?’ ‘I am looking for work.’ ‘Do you know a guide?’ ‘Do you know somebody who does this?’ Often I did. Sometimes I did not. Either way, having those requests flow through one person's messages made very little sense.
What I built
Kilawari gives tourism professionals a place to represent what they do and connect around real needs. Someone looking for work can say so. Someone needing a tourism professional can say what they need. The point is not to turn me into a better middleman. The point is to remove me from the middle where I am not needed.
My relationship
Kilawari grew directly from the professional network that formed around my work and social presence in Moroccan tourism. I kept encountering the same connection problem, so I decided to build something for it.
Visit Kilawari ↗
